Social media campaign ideas

1. Create calls-to-action on your posts.

Just like in the real world, being mysterious doesn't get you far. If you want your customers to do something, ask them to do it.

A call-to-action (CTA) does just that. By including a CTA on all your social media posts, people are more likely to interact and engage.

CTAs can be simple -- like asking people to sign up, subscribe, learn more, or comment below. A CTA can increase your click-through-rate (CTR), engagement, and success of your social media campaigns.

2. Encourage engagement with polls.

Who doesn't love a good poll when you're scrolling through your social media feed? Personally, I vote in every poll I see. I'm even tempted to vote in the ones that don't apply to me -- although I try not to because I don't want to ruin the numbers.

With polls, you'll learn more about your audience and increase engagement.

3. Go live.

When you're putting together a social media campaign, don't underestimate live videos.

In a recent survey of 1,000 respondents, 80% said they would rather watch a live video from a brand than read a blog, and 82% prefer live video to social media posts.

You can use this to your advantage.

Try hosting a live stream, talking to your customers in real-time, or asking and answering questions. This will help you connect with your audience in a way that personifies your brand. By personifying your brand, people are more likely to feel connected to your company in the same way they feel connected to a friend.

4. Have a takeover.

Takeovers is an opportunity to keep things interesting in your Stories section of your social profiles. You can have employees, partners, or guests host a "takeover" for the day. This entails having someone else — apart from your social media team — regularly post content on your social media page(s) for a day.

If you're running a social media campaign, adding a takeover to your promotion can help increase engagement — additionally, having a guest or partner takeover your account can help your brand reach their audience, as well.

5. Livestream events.

A social media campaign is one of the best ways to promote your events. But the promotion shouldn't end on the day of the event.

Instead, consider live streaming certain parts of the event on social media. This will create more buzz about the event, encourage interaction with attendees, and is helpful for people who couldn't attend the event.

6. Design a viral campaign.

Creating a viral marketing campaign is an easy sentence to write, but a hard concept to execute.

When you're brainstorming your next social media campaign, answer these questions:

• Does it appeal to your target audience?
• Does it have strong visuals?
• Does it have an emotional appeal?
• Is it creative?
• Is it easy to digest, and share?
• Does the timing make sense?

7. Write event hashtags.

If you're hosting an event, don't forget to create a hashtag. With a hashtag, you can reply to attendees and keep track of questions.

If you can get an event hashtag trending, then you'll be able to create more brand awareness and interact with your customers.

8. Provide educational content.

It's easy to get in the habit of just posting your products or services on social media. But that would be a mistake.

Your content should be educational and create value. When you're creating a social media campaign, ask yourself what value it'll bring to your audience. That's how you'll brainstorm content ideas that could go viral.

9. Repurpose high-performing content.

Every time you run a social media campaign, you don't have to reinvent the wheel. You can use old content that has performed well in the past.

Do you have a podcast that has really high downloads? Or a blog that has the most views? You can repurpose that content for social media.

Old content is a great way to boost your social media campaigns.

10. Develop entertaining segments.

You know how James Corden has fun segments on his show the Late Late Show, like Carpool Karaoke? Those fun, bite-sized segments are crucial elements to making his show as fun to watch as it is.

When you're creating a social media campaign, follow in his footsteps and create fun, entertaining segments just like you might for a TV show. After all, most social media has long-form video content like Facebook Watch or IGTV.

This type of content can increase traffic and engagement for your social media campaigns.