Keywords and Description
Keywords are quite literally the key to indexing your website for search engines. Most web pages have a list of keywords and a description attached to the top of the file. This info is held in what are called meta tags (there's more on this when you come to creating your home page).
Keywords may not be words at all, but phrases... The more specialized your site's subject is - the more specific it's keywords will be - the easier it'll be for it to get a good position in the listings. For example, if you sell sports shoes - it's better to have the keyword 'sports shoes' rather than 'shoes'.
When you submit your site to a search engine, it sends out a spider to index your pages. It looks in a number of places for information on the page contents:
A 'digested' form of the information the spider finds is returned to the search engine. Here your page is added to the database, indexed by it's keywords.
Here is a list of rules your keywords list should obey:
· Make sure your keywords are as specific as possible.
· Try to avoid common or generic words.
· Make sure the list isn't too long - no more than 30 keywords.
The current thinking on finding the best keywords is this: You assess the demand, and supply for each set of keywords, and find the keywords with the best ratio of (highest) demand to (lowest) supply. These keywords should then give you the best chance of ranking highly in search engine results!
The Webmaster's Bureau Method!
Enter your ideal keywords into Google... Is the page filled with relevant results? If so - choose some other keywords. If not then there's a good chance you can get onto the first page of listings straight away!
The description meta-tag contains a brief synopsis of your site. It's the text that appears under the title in some search engine results.
The description should contain your most important keyword(s), and some text that's going to entice browsers to visit. Ensure you give as much relevant info about the site as you can in the description.
Your site description should:
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February 5, 2004 < http://web-bureau.com/modules/keywords.php >