Web and Social Media Action Campaign Brief

Full names of the students working on this project:

Campaign #hashtag: (name of your campaign hashtag goes here)

Campaign purpose: (In one sentence state exactly what the purpose/goal is for your web and social media action campaign)

Campaign goal: (The anticipated results of your campaign. How many people will give blood, donate food, drink more water etc.?)

How will you galvanize your audience: (In one to three sentences state specifically how your action campaign will galvanize the intended audience)

What action do you want your audience to take: (In one sentence state specifically what action your audience will take. Sign-up to donate blood, drop off a food donation, take a pledge, complete a quiz, sign a petition, upload a photograph etc.)

Web and social media action goal: (The anticipated number of individuals who will take the desired action through the website and social media?)

Website Definition

URL to your Website: (goes here)

Purpose: (In one to three sentences state exactly why your action campaign needs a website)

This should be specifically for the website and not the over all action campaign. For example www.hawksbillhope.org website can not save sea turtles. www.hawksbillhope.org can help Hawksbill Hope, Inc. generate more support for their efforts of saving sea turtles by promoting summer abroad in Belize courses and raising money for the cause.

Audiences: (Be very specific - 4-5 audiences - do not use the words "anyone" or "people" who are interested in...")


Objectives: (Be very specific - 3-5 things this website can accomplish for the action campaign) This is an expansion of the website purpose. The reasons the website is needed for the action campaign.



Social media goal and strategy

URL to your 2 social media pages: (goes here) Such as:

Facebook page and or Instragram page and or Twitter and or Snapchat and or YouTube etc.

Goals for your campaign social media:

    1. Goals of your social media - not for your action campaign but what your social media can do to help meet your campaign goals    

Social media strategy: for your campaign

    1. Potential partners erg. clubs, orgs etc.

    2. How you are going to energize social media participation (how you are going to get students, friends, classmates, family etc to participant in your social media channels)
       
    3. How you are going to stick out and be heard/seen through the social media clutter

Social media analytics goals:

    1. Must use 2 social media a 3rd is extra credit

      Website _______ unique visitors
      Twitter: ______ followers, ______ retweets total
      Instagram: ______ likes total, ______ followers, _______ posts
      Facebook: _______ likes total, ______ comments, ________ content shares

      YouTube: TBD
      Snapchat: TBD