Web and Social Media Action Campaign BriefFull names of the students working on this project: Campaign purpose: (In one sentence state exactly what the purpose/goal is for your web and social media action campaign. To get people to give blood, donate food, drink more water, take a daily break, etc.) Campaign goal: (The anticipated results of your campaign. How many people will give blood, donate food, drink more water etc.?) How will you galvanize your audience: (In one to three sentences state specifically how your action campaign will galvanize the intended audience. By using Instagram surveys and petitions, with a call to action website, with a Twitter stream enticing individuals to participate in the campaign etc.) What action do you want your audience to take: (In one sentence state specifically what action your audience will take such as sign-up to donate blood, drop-off a food donation, take a pledge, complete a quiz, sign a petition, upload a photograph etc.) Web and social media action goal: (The anticipated number of individuals who will take the desired action through the website and social media? How many people will sign-up to donate blood, drop off a food donation, take a pledge, complete a quiz, sign a petition, upload a photograph etc.) Social media reach goal:
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