GMD 205 Video Production: Promotional and Informational Communication
Instructor
BARRY C. ERDELJON
e-mail: barry.erdeljon@marymount.edu
Phone: 703-284-1652

Class meeting times
LEC: W 9:30-12:15P.M. Video studio G09 Reinch Library (lower level)
Video Studio

SYLLABUS

Student groups for equipment use

Office Hours
TUE 04:00-06:00PM GAILHAC G106
WED 01:03-02:30PM GAILHAC G106
Other times by appointment.

Required Texts: Jim Stinson’s
Communication and Video Production and Workbook
(Latest edition)

Recommended Equipment:
To share completed video productions
with group members:
USB Thumb Drive or external hard drive

Premier CC tutorial
https://helpx.adobe.com/premiere-pro/how-to/edit-videos.html

Recent past student projects: http://www.youtube.com/user/MarymountDesign
https://commons.marymount.edu/tbanner/

SHOOTING SCRIPT TEMPLATE link

EDITING SCRIPT TEMPLATE link

STORYBOARD
TEMPLATE

link or PDF

RELEASE FORM link
GROUP RELEASE FORM link
EVENT RELEASE SIGN link

EQUIPMENT
PROBLEM
FORM link

Music, Sound Effects, Photographs, Illustrations, Animations
http://mudesign.net/resources.html

LIGHTING:
http://mudesign.net/video/video_
lighting.html

More lighting insrtuctions
http://lowel.com/edu/

WHITE BALANCE: mediacollege.com/video/camera/
white-balance/

RESOURCES: https://www.studentfilmmakers.com

Videomaker Online

Free Video Course


Film Underground

Film Making
Resource

DATE

LECTURE & DEMOS

PROJECT ASSIGNMENT

READING ASSIGNMENT

1/20

Instruction: Course introduction, syllabus review, required supplies

Instruction: 5 shot +1 rule,
Rule of thirds example 1 example 2

Purchase supplies & textbook

5 shot +1: Photo exercise (A)
(Individual in class) link to assignment

5 shot +1: Photo exercise (B) (Individual outside of class time)
link to assignment

1. About Video
2. Getting Started

3. Video Comm.

1/27

Present & Review: 5 shot +1 photo exercise

Discussion: Camera angles, lighting, and rule of third.
Create video teams

Tech demo: Video equipment

5 shot +1: Video exercise: Filming (Team) link to assignemnt

Take home test Chapters 1-8(Individual)

4. Video Space
5. Video Time
6. Video Composition


2/3

Submit: Take Home Test Chap 1-8

Present & Review 5 shot + 1
video exercise: editing during class

 

5 shot +1: Video exercise: Finish editing (Team) link to assignemnt

7. Video Language
8. Video Sound


2/10

Camera angles 6 basic camera angles

Camera motions panning, tilting and zooming

From an animal's point of view: 
Shot list during class time
9. Project Development
10. Program Creation
11. Production Planning

2/17

Edit: From an animal's point of view

Premier adding background music. Link to music sources

 

 

 

 

Footage of From an animal's point of view: (editing in class next week)
1 minute video filmed entirely through the eyes of an animal of your choice. The animal does not appear in the video

One day in the animals life from morning until night.

Your camera should be at the level of the animals eyes and a include each of the six basic camera angles at least one or more times. And include tilts and pans

Camera motions should speed up and slow down when mimicking walking and running and bounce up and down when mimicking jumping etc.

For example:
A snake filmed entirely form on the ground looking straight ahead or up.

My dog Bronx filmed mostly from about 1 foot above the ground and sometimes higher when on his hind legs or when he jumps up on and off furniture.

If a squirrel a lot of filming from up in a tree.

Be creative, have fun create and produce an entertaining story!

12. Camera Systems
13. Camera Operation

2/24

Present & Review: From an animal's point of view

Discussion: Sound effects

Edited with background music: From an animal's point of view video

14. Lighting Tools
15. Lighting Design
16. Lighting Applications
17. Recording Audio

3/3

Take home test Chapters 9-17

Title motion graphic for animal point-of-view video:

Discussion: Motion graphis and After Effects: creating compositions, layers, animating text, exporting files Tutorials

Add sound effects to animal point-of-view video. Export your file and upload to course Google drive with file name "your full name animal pov-sfx"

 

3/10

Submit: Take Home Test Chap 8-17

Present & Review: Title motion graphic for animal point-of-view video

Discussion: Public Service Announcement (PSA) motion graphics videos

Title motion graphic for animal point-of-view video: Export your completed motion graphic as MP4 and name the file "your name title graphic". Upload the file to the course Google drive.

Due by end of class:
Pre-production Public Service Announcement (PSA) motion graphics.

1) Pre-production: script/message and storyboard

18. Directing for Content
19. Directing for Form

3/17 No class work on PSA motion graphic    
3/24

Take home test Chapters 9-15 (Individual) Test on Canvas under assignments

Review title motion graphic

PSAs and comedy PSAs
https://www.adcouncil.org

https://youtu.be/u-q9e_N761k
https://youtu.be/cQArSoYJWjI
https://youtu.be/QYMymHRm6ag
https://youtu.be/mDo5MMYxEiM

Student examples
https://youtu.be/gduKD3NXG_4
https://youtu.be/Da68LNmz0BY
https://youtu.be/bsWeQwdt-yA

Public Service Announcement (PSA) - is a message in the public interest disseminated without charge.

PSAs can create awareness, show the importance of a problem or issue, convey information, or promote a behavioral change. 

Public Service Announcement (PSA) motion graphics. Export your completed motion graphic as MP4 and name the file "your name PSA Motion graphic". Upload the file to the course Google drive.

By end of class PSA Comedy videos Related to the greater good!

Preproduction program development:
1) PSA catch line/slogan

2) Ojective: what viewing audience behavior you want to change

3) Audience; greater Marymount community

4) Program length 15 or 30 seconds each

5) Choose your story telling approach: joke, parody, prank, satire, pun, exaggeration, mixed
metaphor

6) Choose your performance method: surprise, ironic, incongruity/contradiction, slapstick

7) Choose the audience’s emotional response you want to occur:
sadness to joy, disgust to trust, anticipation to surprise

8) Treatment: detailed description of your concept including the stylistic approach

20. Editing Operations
21. Editing Principles

Public Service Announcement - is a message in the public interest disseminated without charge.

PSAs can create awareness, show the importance of a problem or issue, convey information, or promote a behavioral change. 

Storytelling humor:

Joke - a thing that someone says to cause amusement or laughter, especially a story with a funny punchline.

Parody - an imitation of the style of a particular writer, artist, or genre with deliberate exaggeration for comic effect.

Prank - a practical joke or mischievous act.

Satire - the use of humor, irony, exaggeration, or ridicule to expose and criticize people's stupidity or vices, particularly in the context of contemporary politics and other topical issues.

Pun - a joke exploiting the different possible meanings of a word or the fact that there are words which sound alike but have different meanings.

Exaggeration - a statement that represents something as better or worse than it really is.

Mixed metaphor - a combination of two or more incompatible metaphors, which produces a ridiculous effect 

3/31

Submit take home test Chap 9-15

No class film and editing PSA comedy videos

Take home test Chap 9-15(Individual) Test on Canvas under assignments

Completed PSA program form
link to the form

22. Digital Post
23. Mastering Digital Software

4/7

Take home test Chap 17-22

PSA Comedy videos
1) Editing in class
2) Review rough cut by end of class

PSA comedy videos: Rough
uploaded to the course Google drive.

 

4/14

Submit test Chap 17-22

Premier color correcting

PSA Comedy videos
1) Review fine cut
2) Editing in class

Take home test Chap 17-22 (Individual) Test on Canvas under assignments

PSA comedy videos: Fine Cut with Sound leveling and color corrections uploaded to the course Google drive.

 

4/21

Scripted promotional interviews

PSA comedy videos: Completed with Sound leveling and color corrections uploaded to the course Google drive.

By end of class:

Scripted promotional interview video Preproduction program development:
1) Interview topic: what is being promoted
2) Interviewee:
who and where
3) Interview script: questions and prompts
4) B-roll: additional footage, and photos. Stock and provided by interviewee

 

4/28

Scripted promotional interview video: Review rough cut
In class editing

Scripted promotional interview video: Rough cut

 

5/5

Scheduled Final Exam:
3:00-5:30PM

Present & Review: final Scripted promotional interviews turn in exported video file

 Have a great summer!