GD 305 Studio I
Instructor
BARRY C. ERDELJON
e-mail: barry.erdeljon@marymount.edu
Phone: 703-284-1652

Class meeting times
WF: 12:30-2:30P.M. Rowley G215

SYLLABUS

Student groups

Office Hours
MON 1:00-3:00PM GAILHAC G106
TUE 03:00-06:00PM GAILHAC G106

Other times by appointment.

Required Texts: Graphic Design Solutions by Landa, Robin and The Mac Is Not a Typewriter

Required Subscriptions:

1. GD USA Magazine - FREE
2. Communications Arts magazine
– Reference Prof. Erdeljon for student discount
https://store.commarts.com/studentlookup
GD USA Magazine - FREE

Required Supplies:
32GB USB 2.0+ Flash drive orpPortible external hard drive
CD for school archive
Galaxygauge (galaxygauge.com)
Personal Computer and Printer
Small bound sketchbook
Fine point permanent marker
Several pages of color output
Several pieces of black and/or white mat/mounting board
Cutting and mounting tools and adhesives (X-acto knife, blades, StudioTac)
Tracing paper pad or roll (various sizes)
Camera/film (throw-away; 35mm; digital)
Artist tools (pen, ink, crayons, paints, etc.)

LINK TO STUDENT COURSE WEBSITES

ACADEMIC PRICED COMPUTERS
& SOFTWARE

http://store.apple.com/us-hedhttp://www.adobe.com

IMAGE RESOURCES:
http://mudesign.net/resources.html

WEB SITES RESOURCES:   
Most of these have links to a number of other high-quality sites on the web: (note: URLs change frequently). http://designarchives.aiga.org (AIGA Design Archives)

www.commarts.com (online version of Communication Arts Magazine, occasional articles on type, lots of useful typographical links.)

Font selector:
http://www.identifont.com


www.itcfonts.com
(a digital type foundry, site includes the online version of U&l.c., ITC’s respected type journal, and “Euripides” a program that lets you set words in any of the hundreds of ITC fonts.)
www.t26.com (a digital type foundry)
www.monotype.com (a historic type foundry, since turned digital.) 
www.fontsnthings.com (one of many sites with free fonts for downloading.)
www.acidfonts.com (one of many sites with free fonts for downloading.)                
www.typorganism.com
thetypestudio.com
bertholdtype.com
http://treacyfaces.com/
http://www.linotype.com
http://www.adobe.com/products
/type.html?promoid=KKQFZ

LECTURES – PROJECT ASSIGNMENTS – READING ASSIGNMENT


8/26    Introduction:
  Course objectives and review syllabus
Choose your favorite poster design from this site and be ready in next class to explain why http://www.allposters.com
Discussion: Getting organized https://trello.com and time management http://www.timeful.com

What you need to know before designing, the design process, Design principles,  
Research + Concept + Content = Design Brief
Initial Design Concepts: http://www.mudesign.net/portfolio/poison/
Revised designs based on client feedback: http://www.mudesign.net/portfolio/poison_revised/
Final design revisions: http://www.mudesign.net/portfolio/poison_revised/alts/
Printer files: http://mudesign.net/specialolympics/musolympics13.html

Assignments:
(due next class)
Design Project Sample book: Introduction Assignment
Create a WordPress course site using the Cutline Theme: https://commons.marymount.edu/studio"your last name"
Reading: The Mac is not a Typewriter: pgs: 11-36
Reading: Graphic Design Solutions: Chpt 3 pgs: 44-71


9/2 & 5  Discussion
: Publication Typography: alignment, grid, visual flow; emphasis; optical center;

Marymount digital signage: Marymount digital signage guide


The Barry Gallery's first exhibit of the year will feature the works of the late James Burford. A Marymount art instructor for over 15 years, Jim passed away over the summer. The opening reception for the exhibit will be Friday, September 5 from 5:00 to 7:30 in the Barry Gallery.

The exhibit will run from September 5 to October 9. The Barry Gallery is located in the Reinsch Library.

 

What you need to know before designing, the design process, Design principles,  
Research + Concept + Content = Design Brief
Initial Design Concepts: http://www.mudesign.net/portfolio/poison/
Revised designs based on client feedback: http://www.mudesign.net/portfolio/poison_revised/
Final design revisions: http://www.mudesign.net/portfolio/poison_revised/alts/
Printer files: http://mudesign.net/specialolympics/musolympics13.html


Assignments:
Design Project + Sample book
Sample book: design element (due next week): line
Reading: The Mac is not a Typewriter: pgs: 37-50
Poetry Reading Poster Design: Carolyn Forché Poetry Reading
HalloweenFest Poster Design: Rough concepts - for visual and typography Link to assignment



9/9 & 12    Discussion
: Publication Typography: space, hierarchy, What makes a good layout?,
optimal line length, mounting demo.

Type challenges:http://mashable.com/2013/11/21/font-games/
Page layout
Using the Golden Ratio: http://www.creativebloq.com/design/designers-guide-golden-ratio-12121546
Using the rule of 3rds
Using the grid


Assignments:

Sample book: design element (due next week): shape

Poetry Reading Poster Final Design: Carolyn Forché Poetry Reading
HalloweenFest Poster Rough Concepts: for visual and typography Link to assignment

Reading: The Mac is not a Typewriter: pgs: 51-77
Graphic Design Solutions: Chpt 4 pgs: 73-97
Graphic Design Solutions: Chpt 11 pgs: 240-284


9/16 & 18   Discussion:
Publication Building: structure+integration, line length, Typographic detail,
Library + research;

Assignments:

Sample book: design element: texture

Due Tue 9/23 - HalloweenFest Poster:

Project design brief: posted to your website under a link "HalloweenFest" including your UIP
Tight roughs:
11 x17" by hand and or combined with elements created on the computer. Include reference images etc as needed to explain what your final deigns will look like. Link to assignment

Due Fri 9/26 - Renowned designer research paper Outline or rough draft of your paper with a portion of your annotated bibliography on a Renowned designer - posted to your class website: Link to assignment written in Chicago/Turabian Documentation Style and cited http://www.chicagomanualofstyle.org/tools_citationguide.html

Reading: Graphic Design Solutions: pgs: TL 1- TL 20 and Chpt 4 pgs: 73-97
Reading: Graphic Design Solutions: Chpt 11 pgs: 240-284
Reading: Finish reading The Mac Is Not a Typewriter


Fri 9/26: Open Studio

Due Fri 9/26: Outline/rough and portion of annotated bibliography for – Renowned designer research paper


Tue 9/30 
Review for test #1 – Typography and Identifying and use of fonts: study guide
Review favorite Designer outlines and Bibliographies http://www.austinchronicle.com/books/2000-09-08/78515/
http://www.philamuseum.org/exhibitions/2001/39.html
http://www.csmonitor.com/Innovation/Tech-Culture/2013/0508/How-Saul-Bass-changed-design
Due Fri 10/24: Art Gallery Report - Hirshhorn Museum & Sculpture Garden - Link to assignment

Due Tue 9/30 - Sample book: design element:  space and value
Due Tue 9/30 - Final Poster for HalloweenFest poster - Link to assignment

Reading:Graphic Design Solutions: Chpt 5 pgs: 97-113
Reading:Graphic Design Solutions: Chpt 9 pgs: 188-212

______________________________________................

Fri 10/03 Test #1 – Typography and Identifying and use of fonts

Due Fri 10/3
- Sample book: design element: color
Due Fri 10/3 - Completed research paper & annotated bibliography on -
a renowned designer - posted to your class website: Link to assignment written in Chicago/Turabian Documentation Style and cited http://www.chicagomanualofstyle.org/tools_citationguide.html

Reading: Graphic Design Solutions: Chpt 8 pgs: 171-187


Finding fonts: http://www.identifont.com
Due Tue 10/7: Comp for retro ad -
based on style of renown designer research paper
Due In Class Tue 10/7 Digital signage for- Faculty Art & Design Exhibition on 10/24 - 11/24
Due Tue 10/7: Sample book: design element:  size

______________________________________.

Fri 10/10 Open Studio

Due Fri 10/10 Finished retro ad posted to your class website- based on style of renown designer research paper
Due Fri 10/10 posted to your class website- How reading the Viewing Art article will affect the way you visit art museums? And what do you think are the three most important points of this article?


Tue 10/14: No class fall break


______________________________________

Faculty Art & Design Exhibit digital signage
HalloweenFest poster: http://mudesign.net/studio/halloweenfest_2104/
Fri 10/17:
Color choices CMYK vs RGB
Discussion: for Michael Collier poetry reading poster link to assignment
Due Tue 10/21: After reading http://www.printmag.com/featured/toxic-nostalgia/ explain why you agree or disagree with the authors conclusion "Shouldn’t we, too, keep trying to shape that unseen future? Shouldn’t we refuse to accept that it only resembles the past?" http://mudesign.net/studio/halloweenfest_2104/
Due Tue 10/17: Sample book: design element:  symmetry
Reading: Graphic Design Solutions: Chpt 8 pgs: 171-187


Due Tue 10/21
: Poster roughs for Michael Collier poetry reading

______________________________________.

Fri 10/24: Open Studio
Due Fri 10/24: Art Gallery Report - Hirshhorn Museum & Sculpture Garden - Link to assignment


Tue 10/28: Review for test #2 – Design process and applying the elements of design
Due Tue 10/28: Sample book: design element (due next week): rhythm

______________________________________

Fri 10/31: Test #2 – Design process and applying the elements of design
Music Review Program


DUE Tue11/04: Roughs for Music Revue flyer Link to assignment
Due Tue 11/04:
Sample book: design element:  white space

______________________________________

Due Fri 11/07: Comps for Music Revue program
Reading: Graphic Design Solutions: Chpt 9 pgs: 208-225


Due Tue 11/11: Finished Music Revue program

Due Tue 11/11: Sample book: design element:  letterform contrast (stroke width)
Due Fri 11/14: Posted to your course website - Brochure: Client, very specific purpose, audience, distribution. Write all copy and list all images and indicate which panel it appears on. Line drawing representation of the shape and folds.
Due Tue 11/18: Rough mock of actual size brochure with actual images.

______________________________________.

Fri 10/14: Open Studio - Posted brochure assignment to your course website by 2:30pm


Tue 11/18:
Review for test #3 – Software color and file format terms
Due In Class Tue 11/18: Digital signage for Senior Art exhibit on 12/4 – 12/11
Due Tue 11/18: Sample book: design element:  an alphabetic symbols/characters

______________________________________.

Fri 11/21: Test #3 – Software color and file format terms
Due In Class Tue 11/25: Finished brochures posted to your class website
Due In Class Tue 12/02: Magazine research link to assignment
Due In Class Tue 12/02: Magazine design - genre of magazine, name of magazine and topic of feature article


Tue 11/25:
Open studio work on magazine assignment

______________________________________.

Fri 11/28: No Class - Thanksgiving holiday

______________________________________.

Tue 12/02: Magazine present research and topic assignments
Laying out out magazine covers and articles
Due In Class Tue 12/02: Magazine research link to assignment
Due In Class Tue 12/02: Magazine design - genre of magazine, name of magazine and topic of feature articles

______________________________________.

Fri 12/05: Lecture discussion - critique magazine design
Due Fri 12/05: Magazine - roughs and creative design brief link to assignment
Due Fri 12/05: Brochure - completed and assembled

______________________________________.


Tue 12/09 Final Exam:
12:30-2:30pm Rowley G215
Due Fri 12/09: Finished Magazine design and Magazine Design presentations