Methods for selecting fonts for effective design solutions

A. Study the use of fonts
1.
The fonts used in historic design solutions/past examples
2.
The History of fonts and typefaces
3.
Culture resources - Broadway playbills, movie posters, etc.
4.
The audience's visual literacy — typography they are use to looking at in appropriate magazines, advertisements, packaging, TV and movie title graphics, book covers, etc...

 

 



 

 

B. What we need to take in account
1.
Legibility
2. Readability
3. Relevance
4. Topic
5. Audience
6. Client
7. Mood

C. Where do you find branding fonts
1. Example & case study books, blogs and websites on the use of type
2. Type companies
3. Fonts by categories: https://www.linotype.com/catalog/categories.html
4. Font sources:
http://www.linotype.com
https://www.fonts.com
http://www.philsfonts.com/
http://designarchives.aiga.org/
https://fonts.adobe.com/fonts