A. Study the use of fonts
1. The fonts used in historic design solutions/past examples
2. The History of fonts and typefaces
3. Culture resources - Broadway playbills, movie posters, etc.
4. The audience's visual literacy — typography they are use to looking at in appropriate magazines, advertisements, packaging, TV and movie title graphics, book covers, etc...
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B. What we need to take in account
1. Legibility
2. Readability
3. Relevance
4. Topic
5. Audience
6. Client
7. Mood |
C. Where do you find branding fonts
1. Example & case study books, blogs and websites on the use of type
2. Type companies
3. Fonts by categories: https://www.linotype.com/catalog/categories.html
4. Font sources:
http://www.linotype.com
https://www.fonts.com
http://www.philsfonts.com/
http://designarchives.aiga.org/
https://fonts.adobe.com/fonts
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